According to the Breast Cancer Research Foundation (BCRF), over 230,000 new cases of invasive breast cancer will be diagnosed in the US alone in 2015. With all of the medical and technical advancements, this is a sobering statistic. The first step to fixing an issue is to recognize it, and October is dedicated to raising Breast Cancer awareness. For some, this is a time to honor the loss of a family member or friend, and for others, it’s a time of celebration for the survivors are living inspirations to others.
One attribute of the human spirit is our willingness to fight; we often shake our fist against the odds. This fighting spirit has brought forth some great advertising and awareness slogans for the fight against breast cancer. Today, the constant information overload flooding our lives often makes it difficult to reach audiences. But the clever and often humorous slogans brilliantly developed by writers have the ability to stick in the minds of people and, more importantly, raise awareness for the cause.
On the effectiveness of humor vs. information overload in advertising, Mark Levit, managing partner of Partners & Levit Advertising and marketing professor at NYU, commented:
Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced (Levit, 2015).
This openness mentioned above explains the enormous success entertaining slogans have had in raising awareness about the fight against breast cancer. By approaching the tragic subject of Breast Cancer humorously, tensions and concerns of patients and loved ones are eased, and conversations are opened. It is this conversation that has helped do wonders for breast cancer awareness. We hope that you enjoy the following one-liners listed and that also you’ll take the time to bring your own awareness to help find a cure.
A Feel a day Keeps the Doctor Away.
Big or Small, Save Them All.
Boobs: They Could use Your Support.
Cancer is a Word, not a Sentence.
Check Your Bumps for Lumps.
Fight Like a Girl.
Ghosts and Goblins Don’t Scare me, I Survived Breast Cancer.
Real Men Wear Pink…for the Cure.
Save Second Base.
Save the Tatas.
Stop the war in my Rack!
Thanks For the Mammories.
Whoever Said Winning Isn’t Everything, Obviously Wasn’t Fighting Breast Cancer.
Yes my Boobs are Fake, my Real Ones Tried to Kill Me.
For more information on Breast Cancer feel free to visit any of these links:
The Breast Cancer Research Foundation, The American Cancer Society, The National Cancer Institute
If you liked any of these slogans, join the fight today, BCRF has a great donations page filled with information and activities to raise awareness.
Citations:
Gaille, Brandon. “71 Catchy Breast Cancer Awareness Campaign Slogans – BrandonGaille.com.” BrandonGaillecom. August 10, 2013. Accessed October 9, 2015. http://brandongaille.com/71-catchy-breast-cancer-awareness-campaign-slogans/.
Levit, Mark. “Advertising, PR — Blogs, Articles and Jobs – Experience.com.” Advertising, PR — Blogs, Articles and Jobs – Experience.com. 2015. Accessed October 9, 2015.