A recent fad producing a few number one bestsellers in the world of books and publishing are adult coloring books. No, these are not derogatory images or strange fetishes—these books actually contain intricate pieces of art that are meant to be strategically and thoughtfully colored. Shapes such as mandalas, small floral designs, and elaborate interior décor are just a few examples of what you might find in an adult coloring book.
People love to reminisce about the old days and remember the fun they used to have—a simpler time. There is a part of this coloring community that does it for this nostalgia because for them the coloring experience is no different. It’s wonderful to feel like you’re in kindergarten again, taking that fresh pack of colored pencils or crayons and creating mom’s next refrigerator masterpiece. Apart from the nostalgia though, what makes adult coloring books so special, and why are the selling like crazy?
Psychologists have proven that when coloring in these books both the logical and creative part of the brain activate, forcing focus onto the picture instead of other worries. Evidently, these books are highly therapeutic and relaxing, making them a great way to relieve the stress of everyday life for some.
Now, coloring and crafting is a hobby of many 20 year old college students, but personally I don’t have the attention span or patience for such an activity. Art can be very calming for some, but it can also be very frustrating for others. It takes a while to perfect a talent or a product, and while coloring is not seemingly tactful like pottery or painting or even sewing, it can be very time consuming. In my mind I think, “Why waste time coloring this picture, when I could be doing something more productive.” Of course, not everyone shares this opinion.
This activity is not my cup of tea, but I can understand its benefits. The publishing world, I’m sure, is just ecstatic to create new and crazy coloring ideas as these little books of small lines and delicate swirls are becoming a new sensation. Who would have guessed it?
