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Category: On Marketing

  • How to Market Your Book Part 4: Backlist Boost

    How to Market Your Book Part 4: Backlist Boost

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    ungpressbooks.com

    The buzz for your book doesn’t have to end when it’s reached the end of its time on the frontlist. Backlist titles—that is, books that have been published . . .

  • How to Market Your Book Part 3: Frontlist Promotion

    How to Market Your Book Part 3: Frontlist Promotion

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    ungpressbooks.com

    “How to Market Your Book Part 3: Frontlist Promotion” guides authors through making the most of their book-marketing efforts immediately preceding and following publication.

  • How to Market Your Book Part 2: Prelaunch Promotion

    How to Market Your Book Part 2: Prelaunch Promotion

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    ungpressbooks.com

    “How to Market Your Book Part 2: Prelaunch Promotion” offers tips for optimizing your book marketing strategy in the final months before your book’s launch, including establishing a promotional timeline, engaging with your network, and creating your book’s metadata.

  • How to Market Your Book: Prepublication Preparation

    How to Market Your Book: Prepublication Preparation

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    ungpressbooks.com

    Master marketing your book without the stress. This first post in our “How to Market Your Book” series covers how writers can proactively establish their author platforms to begin buidling their networks.

  • Successfully Marketing a Book: An Author’s Role

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    ungpressbooks.com

    An important part of finding success as an author is marketing. Though book publishers help create positive buzz, authors must take on the primary responsibility of marketing their book. Marketing combines elements of publicity, promotions, and public relations to generate interest from an audience and create sales. A marketing plan…