Category: On Marketing
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The Quiet Power of the Publisher Catalog
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Authored by UNG Press Intern Natalie Montpas If you’re new to publishing (or even if you’ve sent a few queries), you might assume that marketing, social media, or big reviews are what make a book visible. Those are important, but one of the quieter power tools in publishing is the…
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How to Market Your Book Part 4: Backlist Boost
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The buzz for your book doesn’t have to end when it’s reached the end of its time on the frontlist. Backlist titles—that is, books that have been published . . .
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How to Market Your Book Part 3: Frontlist Promotion
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“How to Market Your Book Part 3: Frontlist Promotion” guides authors through making the most of their book-marketing efforts immediately preceding and following publication.
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How to Market Your Book Part 2: Prelaunch Promotion
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“How to Market Your Book Part 2: Prelaunch Promotion” offers tips for optimizing your book marketing strategy in the final months before your book’s launch, including establishing a promotional timeline, engaging with your network, and creating your book’s metadata.
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How to Market Your Book: Prepublication Preparation
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Master marketing your book without the stress. This first post in our “How to Market Your Book” series covers how writers can proactively establish their author platforms to begin buidling their networks.